Strategy and Planning

Direct Marketing is one of the most effective ways of communicating with a segmented audience. To assure this effectiveness it's necessary to articulate in a coherent way the three following ingredients that are of imperative existence to a successful campaign:

Offer - Defining an incentive strategy that enables the answers.

List - Identifying the target audience that is being aimed at.

Creativity - Developing "design" and "copy" that enables a swift understanding of the message and that creates an easy reply.

Beyond these ingredients, there are specific methods, like testing and measuring. It's crucial to test variations on these "ingredients", measuring the several results, so you can achieve a "recipe" that assures a bigger return for the campaign.